100% of sales from the "WHAT'S WRONG WITH YOU?" tees will be donated to organizations who stand firm against systemic racism


PURELUCKX is a fresh alternative lifestyle-clothing brand based in Montreal, Quebec, set out to create a unique branding experience that will channel and elevate social norms to a whole other dimension. PURELUCKX creates pieces that live and breath the city we come from. Everything from our “C’est Ma Ville” collection, to our “Montreal” beanies of the past were inspired by the culture that surrounds us everyday. PLX is about self-empowerment and creating your own meaning to the power of “X”. We promote and embrace all creative minds and beings through our passion and dedication behind our brand and with that,

– Welcome to the House of X